~ Vladimir Beštić
Thousands of businesses are about to have their best Q4 thanks to TikTok!
The popularity of short-form vertical video content has EXPLODED in the past year or so.
This huge shift in the advertising industry is led by TikTok on the front. Facebook & Google already realized this which is why they heavily invested in Instagram Reels & YouTube Shorts (which also explode in popularity directly driven by TikTok's growth).
Anyways, these 7 points are a strong sign that this trend is going to continue.
The businesses who quickly adapt to this industry shift are going to be the ones who will get ahead of competition despite the economic downturn.
Continue reading to see those 7 points and don't hesitate to reach out if you need help with your TikTok presence.
Hashtag #TikTokMadeMeBuyIt currently has 15.7 billion views of millions of videos in which people showcase products they bought on TikTok.
While Facebook Ads is still a very effective channel to drive sales, it's becoming more and more expensive. Especially in the past year or so.
This happens because Facebook has a lot more advertisers than it has inventory.
According to Facebook's investor report, their ad revenue rose 56% year-on-year with only 6% increase in number of ads delivered.
This attributes to a 47% increase in average price per ad unit. Facebook expects this trend to continue (source).
The changes Apple did with the IOS 14 are only accelerating this trend. If you're experiencing drop in Facebook performance, this is likely it.
The biggest misconception about TikTok is that its audience is mostly under 18 years old.
This was true back in 2020.
During the pandemic, many parents were curious to see why their kids are spending all day on TikTok and guess what? They got hooked too!
As a result, more than 55% of TikTok users are 25 years or older while 37.90% are 35 and older (as of April 2022.)
Another misconception is that TikTok is mostly used for sharing dancing & funny videos. However, TikTok has become so big that it opened room for advertisers to enter any niche.
The example below shows just a couple of popular hashtags and the number of views they have.
While TikTok also saw increases in ad prices compared to when Zaza Digital's team got involved back in 2019, the CPMs are still lower than on Facebook Ads while the conversion rates are very similar.
According to a recent survey done by Social Media Examiner, only 9% of surveyed marketers were using TikTok Ads compared to 93% who used Facebook Ads (source).
When our team started experimenting with TikTok Ads back in 2019. the platform was extremely basic. There wasn't any detailed targeting options and their tracking pixel was only able to attributed single session purchases.
These are couple of exciting features that TikTok added just in 2022.
Overall, our experience is that TikTok is publishing and iterating features SO FAST that it's soon going to be on par with Facebook.
See the exact video ads these 30 eCommerce brands used to generate hundreds of thousands in bottom-line revenue directly attributed to TikTok.
Our Zaza Digital team wrote a complete breakdown on why exactly each ad works so you can replicate the success these brands had.
If you like what you see, but don't have time or resources to produce high-performing short-form video content, our team can do everything for you. Just let us know.
Click the button below to request access to this free report
Vladimir Beštić is the founder of Zaza Digital. Vladimir has 10+ years of growth marketing & digital advertising experience overseeing more than $20M in digital advertising spend across a diverse range of clients, channels & industries. Experimenting with TikTok Ads ever since the early beta in 2019. Do not hesitate to reach out in case you need help with your TikTok presence.
Zaza Digital LLC
info@zazadigital.com
(424) 330-8674
30 North Gould Street
Sheridan, WY 82801
United States
The name TikTok as well as related names, marks, emblems and images are registered trademarks of their respective owners. The use of any trade name or trademark is for identification and reference purposes only and does not imply any association with the trademark holder. The official TikTok website can be found at https://www.tiktok.com/.